Funding: Homeland Security Institute
Summary: This project involved creating a research design with two components. In the first component the GWIPP team produced a survey methodology for measuring how the American people rank order national icons – such as national monuments, federal buildings, and significant natural landmarks – in terms of importance. In the second component the GWIPP team developed a design for exploring how to measure the impact of a major terrorist attack on public perception in four areas – national security, governance, public confidence, and economic scope and duration.